Women In Soccer 
Changing the Game, Our Way

Advancing equity in women’s soccer through a dynamic and distinctive brand identity.

Agency: Butter Studio
Role: Visual Design, Motion
 

At Butter Studio, I worked on Women in Soccer(WIS)’s logo design, graphics assets, animation and web UX/UI design. WIS is a new pioneer driving equity in sports. Founded by lifelong footballer, Courtney Levinsohn, it is a professional network connecting all women in and around the beautiful game. The goal: foster equity by creating better opportunities for women in the game.

We partnered with WIS to create the face of their company: a visual identity applied to web design and marketing assets. Inspired by the aesthetic traditions of football culture—kits, trading cards, signage, team crests—we developed a design system that feels like anything but a typical non-profit. Our goal was to develop a unique personality for WIS that bridges professional with powerful and fun. The result is an identity that clearly breaks the male-dominated aesthetic prevalent in sport, asserting women’s power in the game and beyond.

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