Kumu Yakiniku
Crafting a refined brand identity for a modern Wagyu dining experience
Client: Kumu Yakiniku, Beijing, China
Role: Art Direction & Visual Design
Crafting a refined brand identity for a modern Wagyu dining experience
Client: Kumu Yakiniku, Beijing, China
Role: Art Direction & Visual Design
Kumu Yakiniku Lounge Izakaya is a Wagyu beef restaurant in Beijing that reinterprets Japanese cuisine with a modern twist. I worked closely with the commissioner to come to a minimal yet detailed approach, with a design system including concept development, visual identity, and environmental graphics.
Inspired by the earliest stone carvings, Kumu Yakiniku’s high-quality dining experience is expressed through bilingual custom typography. In addition, the earthy quality of the logos, with its copper-gold color and material textures, reflects the brand’s close relationship with nature.
Inspired by the earliest stone carvings, Kumu Yakiniku’s high-quality dining experience is expressed through bilingual custom typography. In addition, the earthy quality of the logos, with its copper-gold color and material textures, reflects the brand’s close relationship with nature.
Client: Kumu Yakiniku, Beijing, China
Role: Art Direction & Visual Design
Year: 2022