https://hubaodesign.com Bao Hu Design Tue, 31 Mar 2026 00:46:54 +0000 https://hubaodesign.com en https://hubaodesign.com/Intro-Bio Tue, 31 Mar 2026 00:46:54 +0000 Bao Hu Design https://hubaodesign.com/Intro-Bio Bao is a brand and digital designer focused on crafting cohesive visual systems and strategic digital experiences that connect ideas with audiences. https://hubaodesign.com/Empower-1 Sat, 28 Mar 2026 00:53:07 +0000 Bao Hu Design https://hubaodesign.com/Empower-1 Empower Grieving ChildrenBranding the magic of connection Agency: Team Design StudioRole: Visual Design, UI/UX Empower is an international nonprofit that supports, connects, and empowers children and young adults who have experienced the loss of a parent. It is more than just mentorship — the sense of community and meaningful personal touches can be magical. We’ve bottled the magic, the secret ingredients of passion, care, energy, and camaraderie that bring Empower’s vision to life. Framing devices and a bold, uplifting wordmark create a scalable system highlighting everyday magic moments. I’ve worked with the Associate Director from research, concept, logo design, to developing design directions, and delivering design assets and logo animation. &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e5fcdd13212bff2089136c8bba379b3f1f9c9bdb55e77b076de9176af8c81a90/Animation_1920x1080mp4.gif" data-mid="246585896" border="0" src="https://freight.cargo.site/w/1000/i/e5fcdd13212bff2089136c8bba379b3f1f9c9bdb55e77b076de9176af8c81a90/Animation_1920x1080mp4.gif" /><img width="4583" height="2888" width_o="4583" height_o="2888" data-src="https://freight.cargo.site/t/original/i/0014e593ae3351687e7b6af38a9f491d51d899b1ce68b6cf88357e4d01a8854e/Web-Still.png" data-mid="246585894" border="0" src="https://freight.cargo.site/w/1000/i/0014e593ae3351687e7b6af38a9f491d51d899b1ce68b6cf88357e4d01a8854e/Web-Still.png" /><img width="2900" height="2900" width_o="2900" height_o="2900" data-src="https://freight.cargo.site/t/original/i/1d551a8edb6d89bd8d577eaade7e1cdcd39f93cdbbd4a887bd0d58f767294c21/05_PinTote-1.png" data-mid="246585891" border="0" src="https://freight.cargo.site/w/1000/i/1d551a8edb6d89bd8d577eaade7e1cdcd39f93cdbbd4a887bd0d58f767294c21/05_PinTote-1.png" /><img width="4583" height="2888" width_o="4583" height_o="2888" data-src="https://freight.cargo.site/t/original/i/ba316017af5ecae4b066df04f49971f11db85fcc24f75b0f1ad0e2a03fd74ead/Logo-Animation.png" data-mid="246585890" border="0" src="https://freight.cargo.site/w/1000/i/ba316017af5ecae4b066df04f49971f11db85fcc24f75b0f1ad0e2a03fd74ead/Logo-Animation.png" /><img width="4332" height="2888" width_o="4332" height_o="2888" data-src="https://freight.cargo.site/t/original/i/2d43bb9e7e75ce40811b5ed2f2319e06c6bdb9cef27f9fe6f0f73729f0d27af1/Frame-586.png" data-mid="246585892" border="0" src="https://freight.cargo.site/w/1000/i/2d43bb9e7e75ce40811b5ed2f2319e06c6bdb9cef27f9fe6f0f73729f0d27af1/Frame-586.png" /><img width="4092" height="2888" width_o="4092" height_o="2888" data-src="https://freight.cargo.site/t/original/i/7cf8bb8e1729959b82a7854a092d48073fbdf16cb729eb52801a4d882bd9cdd3/03_Box-1.png" data-mid="246585893" border="0" src="https://freight.cargo.site/w/1000/i/7cf8bb8e1729959b82a7854a092d48073fbdf16cb729eb52801a4d882bd9cdd3/03_Box-1.png" /><img width="4318" height="2879" width_o="4318" height_o="2879" data-src="https://freight.cargo.site/t/original/i/e21e6eef907d307e6f96d238e6723732335261c6157bb0538e8505afa2355aff/04_Posters-1_s.jpg" data-mid="246585895" border="0" src="https://freight.cargo.site/w/1000/i/e21e6eef907d307e6f96d238e6723732335261c6157bb0538e8505afa2355aff/04_Posters-1_s.jpg" /> Agency: Team Design Studio Creative Director: Amy Globus, John ClarkDesigner: Bao Hu, Stephanie Zabala UIUX: Ioan Butiu, Bao HuYear: 2023 https://hubaodesign.com/Move-Cold-Spring-Rebrand-1 Mon, 30 Mar 2026 02:44:02 +0000 Bao Hu Design https://hubaodesign.com/Move-Cold-Spring-Rebrand-1 MOVE Cold Spring RebrandA brand that moves as boldly as its community Agency: Team Design StudioRole: Visual Design, Motion Move the body. Move the mind. MOVE Cold Spring is more than just a fitness destination; it's a vibrant hub that unites the Cold Spring community, ignites curiosity, celebrates talents, fosters education, and inspires creativity while having a blast. The rebrand aims to bring an active and dynamic look and feel to the MOVE Cold Spring. At its core, it champions the spirit of bold movement and embraces the active lifestyles of its community members, inviting them to contribute their unique energies and expressions. Key elements of the new brand identity include a rich and vibrant color palette, striking color combinations, bold typography, and playful and dynamic shapes. Together, these elements embody the essence of MOVE Cold Spring's vibrant and inclusive community. &nbsp; <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d20b478f13c7d33afdb044c5b579f0c6b3b312d5246aac2a5af05583a53b8b1c/Slide-16_9---28.png" data-mid="246653832" border="0" src="https://freight.cargo.site/w/1000/i/d20b478f13c7d33afdb044c5b579f0c6b3b312d5246aac2a5af05583a53b8b1c/Slide-16_9---28.png" /> <img width="5496" height="3664" width_o="5496" height_o="3664" data-src="https://freight.cargo.site/t/original/i/4ba69b5bb2a0a472f7f17b002c1da6e558690ffd5bdba0a4c0682f82ff449205/TD_ACCADEMIA-3-POSTER-2.png" data-mid="246653828" border="0" src="https://freight.cargo.site/w/1000/i/4ba69b5bb2a0a472f7f17b002c1da6e558690ffd5bdba0a4c0682f82ff449205/TD_ACCADEMIA-3-POSTER-2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/35b7aa08bdf33388970e78880c10adf0668278c57203633080b531520fd96262/Logo2.gif" data-mid="246653846" border="0" src="https://freight.cargo.site/w/1000/i/35b7aa08bdf33388970e78880c10adf0668278c57203633080b531520fd96262/Logo2.gif" /><img width="3840" height="2346" width_o="3840" height_o="2346" data-src="https://freight.cargo.site/t/original/i/7c82657986cee68a84a8d2f082e968030c13c2296317918bd3269d235de1e164/Slide-16_9---41.png" data-mid="246653844" border="0" src="https://freight.cargo.site/w/1000/i/7c82657986cee68a84a8d2f082e968030c13c2296317918bd3269d235de1e164/Slide-16_9---41.png" /> <img width="2614" height="1468" width_o="2614" height_o="1468" data-src="https://freight.cargo.site/t/original/i/512482b2471f607755fd2b80af02c6c18dbbfb3669a2103dc9c45bf81b8fed0b/Screenshot-2023-09-21-at-6.33.03-PM.png" data-mid="246653841" border="0" src="https://freight.cargo.site/w/1000/i/512482b2471f607755fd2b80af02c6c18dbbfb3669a2103dc9c45bf81b8fed0b/Screenshot-2023-09-21-at-6.33.03-PM.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6984f9f0471f200f4259eae77e72908bd0b68d6ec1e24a9e4e1e20d17adeebe7/Move-Animation.gif" data-mid="246653845" border="0" src="https://freight.cargo.site/w/1000/i/6984f9f0471f200f4259eae77e72908bd0b68d6ec1e24a9e4e1e20d17adeebe7/Move-Animation.gif" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d7dec0f88c3c01ac02e5ebf19ccbd51ec093a19ee40ae5941e4c4fa690148257/Slide-16_9---44.png" data-mid="246653843" border="0" src="https://freight.cargo.site/w/1000/i/d7dec0f88c3c01ac02e5ebf19ccbd51ec093a19ee40ae5941e4c4fa690148257/Slide-16_9---44.png" />Agency: Team Design StudioCreative Director: Amy Globus, John ClarkDesigner: Bao Hu, Stephanie Zabala, Mark WolfeYear: 2023 https://hubaodesign.com/She-s-Going-to-Tokyo-1 Mon, 30 Mar 2026 02:49:49 +0000 Bao Hu Design https://hubaodesign.com/She-s-Going-to-Tokyo-1 She’s Going to Tokyo Capturing the inner lives of Olympians through a sensory-driven campaign Agency: Team Design StudioRole: Visual Design, Motion “She’s Going to Tokyo” is a digital campaign that I was fully involved in at Butter Studio. I worked closely with the art director on research, concept, visual experiments, animation, and production. The visuals express Butter Studio’s interviews with ten female Olympians, conducted at the start of the pandemic. In April and May 2020, we interviewed 10 female Olympians(from many different sports and countries) who were planning to compete in the 2020 Tokyo Summer Games. The interviews focused on what we call the “Seven Senses,” sight, smell, taste, touch, sound, mind, and body. We wanted to know what the overlooked details of their day-to-day are, the little things that bring them joy, and their ways of finding solace in the minutia. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/68bead123b32bf5ec8640af1f39f906403ee3d2c93fa0a707c8f96641183a804/butter_sgtt_02_1920.jpg" data-mid="246654006" border="0" src="https://freight.cargo.site/w/1000/i/68bead123b32bf5ec8640af1f39f906403ee3d2c93fa0a707c8f96641183a804/butter_sgtt_02_1920.jpg" /> <img width="3840" height="1912" width_o="3840" height_o="1912" data-src="https://freight.cargo.site/t/original/i/c372f7828d9863935c1c87c55e43e67e990e3c3118a010fa28a93d4e2f39c25a/butter_sgtt_06_1920.jpg" data-mid="246654008" border="0" src="https://freight.cargo.site/w/1000/i/c372f7828d9863935c1c87c55e43e67e990e3c3118a010fa28a93d4e2f39c25a/butter_sgtt_06_1920.jpg" /> <img width="3840" height="1912" width_o="3840" height_o="1912" data-src="https://freight.cargo.site/t/original/i/8905a6790afb45509786cf335dcea2854ba3f7e1658bee23defb36d25e234895/butter_sgtt_9_1920.jpg" data-mid="246654010" border="0" src="https://freight.cargo.site/w/1000/i/8905a6790afb45509786cf335dcea2854ba3f7e1658bee23defb36d25e234895/butter_sgtt_9_1920.jpg" /> <img width="3840" height="1912" width_o="3840" height_o="1912" data-src="https://freight.cargo.site/t/original/i/26cd0f4ed4731b40c5e9ca20717407783a1a8bd3a0d218c7fa59c3506a9e8f12/butter_sgtt_12_1920.jpg" data-mid="246654009" border="0" src="https://freight.cargo.site/w/1000/i/26cd0f4ed4731b40c5e9ca20717407783a1a8bd3a0d218c7fa59c3506a9e8f12/butter_sgtt_12_1920.jpg" /> Agency: Butter StudioCreative Director: Cari SekendurDesigner: Bao Hu, Mi Chen, Cari SekendurAnimation: Bao Hu, Mi ChenProject Manager: Nida PellizerYear: 2020 https://hubaodesign.com/Kumu-Yakiniku-copy Mon, 30 Mar 2026 03:09:25 +0000 Bao Hu Design https://hubaodesign.com/Kumu-Yakiniku-copy Kumu Yakiniku Crafting a refined brand identity for a modern Wagyu dining experience Client: Kumu Yakiniku, Beijing, ChinaRole: Art Direction &amp; Visual Design &nbsp; Kumu Yakiniku Lounge Izakaya is a Wagyu beef restaurant in Beijing that reinterprets Japanese cuisine with a modern twist. I worked closely with the commissioner to come to a minimal yet detailed approach, with a design system including concept development, visual identity, and environmental graphics. Inspired by the earliest stone carvings, Kumu Yakiniku’s high-quality dining experience is expressed through bilingual custom typography. In addition, the earthy quality of the logos, with its copper-gold color and material textures, reflects the brand’s close relationship with nature. <img width="3509" height="2481" width_o="3509" height_o="2481" data-src="https://freight.cargo.site/t/original/i/79beba43d78f68e0ebaf33f8f1f2fb50fb50f10245bcd9f8d90c92058a1180c0/KUMU_logo10.1_rgb10.1.2021-2-08.jpg" data-mid="246654126" border="0" src="https://freight.cargo.site/w/1000/i/79beba43d78f68e0ebaf33f8f1f2fb50fb50f10245bcd9f8d90c92058a1180c0/KUMU_logo10.1_rgb10.1.2021-2-08.jpg" /> <img width="3509" height="2481" width_o="3509" height_o="2481" data-src="https://freight.cargo.site/t/original/i/90ef0d568b2cfd36dfaf8d4bfa09491cc1c4b0ce8e84164e45021ab75decae53/KUMU_logo10.1_rgb10.1.2021-2-09.jpg" data-mid="246654127" border="0" src="https://freight.cargo.site/w/1000/i/90ef0d568b2cfd36dfaf8d4bfa09491cc1c4b0ce8e84164e45021ab75decae53/KUMU_logo10.1_rgb10.1.2021-2-09.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1a131f00c795aca5e2ef6ddbd6e3ac5e0ae5bebd0754ca7d7547c836f167c769/IMG_7502.JPG" data-mid="246654129" border="0" src="https://freight.cargo.site/w/1000/i/1a131f00c795aca5e2ef6ddbd6e3ac5e0ae5bebd0754ca7d7547c836f167c769/IMG_7502.JPG" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/0caf0d4bb7eba12dc74129adecc42f7cebd07d77c57575ba8b89804b6640a725/IMG_7499.JPG" data-mid="246654132" border="0" src="https://freight.cargo.site/w/1000/i/0caf0d4bb7eba12dc74129adecc42f7cebd07d77c57575ba8b89804b6640a725/IMG_7499.JPG" /> <img width="1560" height="2080" width_o="1560" height_o="2080" data-src="https://freight.cargo.site/t/original/i/0aacf2e00011835996e68b10bb1b82c8f213baebe4907ae659dab1ffc136a21a/IMG_7501.JPG" data-mid="246654130" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/0aacf2e00011835996e68b10bb1b82c8f213baebe4907ae659dab1ffc136a21a/IMG_7501.JPG" /> <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8a491572dd3fdc5738834a6de4bd1aa1e4fef3beb32049c72056ff334c7d87f9/7-8cm.jpg" data-mid="246654123" border="0" src="https://freight.cargo.site/w/1000/i/8a491572dd3fdc5738834a6de4bd1aa1e4fef3beb32049c72056ff334c7d87f9/7-8cm.jpg" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/116af1fdffa8448c442716a2727922eaa45379e3c3de5ed9d7ea23a4a446b8bf/kumu-paperbag.jpg" data-mid="246654103" border="0" src="https://freight.cargo.site/w/1000/i/116af1fdffa8448c442716a2727922eaa45379e3c3de5ed9d7ea23a4a446b8bf/kumu-paperbag.jpg" /><img width="4000" height="2500" width_o="4000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/d71241372a9dc80de7734872983ee32cd2c6240224a268eeef809a600aceb883/IMG_8915.JPG" data-mid="246654108" border="0" src="https://freight.cargo.site/w/1000/i/d71241372a9dc80de7734872983ee32cd2c6240224a268eeef809a600aceb883/IMG_8915.JPG" /> <img width="5000" height="3500" width_o="5000" height_o="3500" data-src="https://freight.cargo.site/t/original/i/3ee8f12f66380a12f8b1548a3be9cce1d8c8bf6c802a159d317473dae31da1c5/ID-Card-Mockup.jpg" data-mid="246654105" border="0" src="https://freight.cargo.site/w/1000/i/3ee8f12f66380a12f8b1548a3be9cce1d8c8bf6c802a159d317473dae31da1c5/ID-Card-Mockup.jpg" /> <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/3b3f14a890d270ad1eb422659bb16a4a44118fb5289336664b6a765639032199/KUMU_namecard5.25.jpg" data-mid="246654106" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/3b3f14a890d270ad1eb422659bb16a4a44118fb5289336664b6a765639032199/KUMU_namecard5.25.jpg" /> Client: Kumu Yakiniku, Beijing, ChinaRole: Art Direction &amp; Visual DesignYear: 2022 https://hubaodesign.com/Women-In-Soccer-copy Mon, 30 Mar 2026 14:10:04 +0000 Bao Hu Design https://hubaodesign.com/Women-In-Soccer-copy Women In Soccer&nbsp; Changing the Game, Our Way Advancing equity in women’s soccer through a dynamic and distinctive brand identity. Agency: Butter StudioRole: Visual Design, Motion&nbsp; At Butter Studio, I worked on Women in Soccer(WIS)’s logo design, graphics assets, animation and web UX/UI design. WIS is a new pioneer driving equity in sports. Founded by lifelong footballer, Courtney Levinsohn, it is a professional network connecting all women in and around the beautiful game. The goal: foster equity by creating better opportunities for women in the game. We partnered with WIS to create the face of their company: a visual identity applied to web design and marketing assets. Inspired by the aesthetic traditions of football culture—kits, trading cards, signage, team crests—we developed a design system that feels like anything but a typical non-profit. Our goal was to develop a unique personality for WIS that bridges professional with powerful and fun. The result is an identity that clearly breaks the male-dominated aesthetic prevalent in sport, asserting women’s power in the game and beyond. Visit the website and sign up to be part of this game-changing community. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/068814b8eb54aac9d79f8a141dc16137002c06abd02fd43f49876874f76614c3/0341b835-8d98-414b-8b52-23a383b1d845_WIS_POSTER_MOCKUP_new_3.jpeg" data-mid="246665755" border="0" src="https://freight.cargo.site/w/1000/i/068814b8eb54aac9d79f8a141dc16137002c06abd02fd43f49876874f76614c3/0341b835-8d98-414b-8b52-23a383b1d845_WIS_POSTER_MOCKUP_new_3.jpeg" /> Agency: Butter StudioCreative Director: Cari SekendurDesigner: Cari Sekendur, Bao Hu, Mi Chen, Hannah AhnWeb Development: Lattimore &amp; FriendsYear: 2020 https://hubaodesign.com/Baby-Led-Weaning-Rebrand-1 Mon, 30 Mar 2026 14:10:13 +0000 Bao Hu Design https://hubaodesign.com/Baby-Led-Weaning-Rebrand-1 Baby-Led Weaning RebrandBuilding a playful, trust-driven identity for a leading baby nutrition platform Agency: Team Design StudioRole: Visual Design, UI/UX, Illustration System Baby-Led Weaning is the largest digital community dedicated to empowering parents and caregivers to give their babies a safe start to solid foods. Inspired by the unique forms of food, the flexible visual system uses a bold cut-out style to bring a playful sensory feeling to life. Baby-Led Weaning’s new logo and typeface balance fun with trusted familiarity, while a deep color palette is based on the rich hues of nutrient-dense foods. The new identity encapsulates Baby-Led Weaning’s evidence-based, hands-on approach — establishing them as the go-to experts for families building healthy eating habits. I collaborated with creative directors on the brand identity, covering concepts, logo design, and visual exploration. I developed a custom illustration library for the brand. Additionally, I worked on the UI/UX design for the website, managing tasks like wireframing, prototyping, and interaction design. &nbsp; <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/9ea1b031f7361cb629503e18d0e45fac38981343c342124ad8a47ea468035181/Baby-Led-Weaning-Intro-3_2.gif" data-mid="246665780" border="0" src="https://freight.cargo.site/w/1000/i/9ea1b031f7361cb629503e18d0e45fac38981343c342124ad8a47ea468035181/Baby-Led-Weaning-Intro-3_2.gif" /> <img width="4320" height="2430" width_o="4320" height_o="2430" data-src="https://freight.cargo.site/t/original/i/2f0561d70accdbe9636c69285cb303b05282c18f7eafc927b8a7ff6a43ca71ca/Frame-836.png" data-mid="246665763" border="0" src="https://freight.cargo.site/w/1000/i/2f0561d70accdbe9636c69285cb303b05282c18f7eafc927b8a7ff6a43ca71ca/Frame-836.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/946fbddb2735f4021fb84a23a08c30a153a0d8dc26b237f40d390f219b5bb49c/BLW-case-study2.gif" data-mid="246665778" border="0" src="https://freight.cargo.site/w/1000/i/946fbddb2735f4021fb84a23a08c30a153a0d8dc26b237f40d390f219b5bb49c/BLW-case-study2.gif" /><img width="4176" height="2709" width_o="4176" height_o="2709" data-src="https://freight.cargo.site/t/original/i/593ab6c695761236b67172f1c1b86caf5480224b558400993789745d3686bd44/Frame-465.png" data-mid="246665766" border="0" src="https://freight.cargo.site/w/1000/i/593ab6c695761236b67172f1c1b86caf5480224b558400993789745d3686bd44/Frame-465.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8275e5810ae36b0053a0beef1f5a6aa9ba89dab190df865ef293aac15eefec20/Slide-16_9---85.png" data-mid="246665790" border="0" src="https://freight.cargo.site/w/1000/i/8275e5810ae36b0053a0beef1f5a6aa9ba89dab190df865ef293aac15eefec20/Slide-16_9---85.png" /> <img width="4320" height="2430" width_o="4320" height_o="2430" data-src="https://freight.cargo.site/t/original/i/7af50eb5195eaf2027f966a083ead354d8f6e7c0179e34c7395810e80093696e/Frame-686.png" data-mid="246665768" border="0" src="https://freight.cargo.site/w/1000/i/7af50eb5195eaf2027f966a083ead354d8f6e7c0179e34c7395810e80093696e/Frame-686.png" /><img width="3840" height="2174" width_o="3840" height_o="2174" data-src="https://freight.cargo.site/t/original/i/b5fced208494eba7d3a6432be5184db3456f7445373fed04ec4ac841556fc89d/Frame-848.png" data-mid="246665791" border="0" src="https://freight.cargo.site/w/1000/i/b5fced208494eba7d3a6432be5184db3456f7445373fed04ec4ac841556fc89d/Frame-848.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7256f0a21073cc4026738488623c5b32adcf24e3721cea6a559a6a236a4a1d0a/Slide-16_9---46.png" data-mid="246665781" border="0" src="https://freight.cargo.site/w/1000/i/7256f0a21073cc4026738488623c5b32adcf24e3721cea6a559a6a236a4a1d0a/Slide-16_9---46.png" /> <img width="4176" height="3339" width_o="4176" height_o="3339" data-src="https://freight.cargo.site/t/original/i/a8e3c05e6e2ae8bf24db169d05df3f51c6a5210e3d94f6da2cdc0dd96d128f6a/Frame-839.png" data-mid="246665772" border="0" src="https://freight.cargo.site/w/1000/i/a8e3c05e6e2ae8bf24db169d05df3f51c6a5210e3d94f6da2cdc0dd96d128f6a/Frame-839.png" /> <img width="3192" height="1797" width_o="3192" height_o="1797" data-src="https://freight.cargo.site/t/original/i/fd085201554f9ba480b3ca7fc3fdd23245a62ef2a8c1f0aeeafd39fdeb2a9830/Frame-673.png" data-mid="246665773" border="0" src="https://freight.cargo.site/w/1000/i/fd085201554f9ba480b3ca7fc3fdd23245a62ef2a8c1f0aeeafd39fdeb2a9830/Frame-673.png" /><img width="3840" height="5268" width_o="3840" height_o="5268" data-src="https://freight.cargo.site/t/original/i/08967779d886cf6d2158c39acaf31ee92d1d7d7062b7bc6afd78b4327d63e27d/Slide-16_9---82.png" data-mid="246665788" border="0" src="https://freight.cargo.site/w/1000/i/08967779d886cf6d2158c39acaf31ee92d1d7d7062b7bc6afd78b4327d63e27d/Slide-16_9---82.png" /> Agency: Team Design StudioCreative Director: John Clark, Amy GoblusDesigner: Bao Hu, Stephanie ZabalaIllustrator: Bao HuUIUX: Ioan Butiu, Bao HuYear: 2023 https://hubaodesign.com/Tilda-An-Unconventional-Consultancy-copy Mon, 30 Mar 2026 14:10:21 +0000 Bao Hu Design https://hubaodesign.com/Tilda-An-Unconventional-Consultancy-copy Tilda – An Unconventional ConsultancyTranslating business growth into a clear and scalable brand identity Agency: Butter StudioRole: Visual Design Tilda is a sales consultancy in New York City. I assisted the creative director on Tilda’s visual identity and web layout when I was at Butter Studio. We helped Tilda launch their firm and, in turn, fostered their mission to grow more businesses. We developed their company name, brand strategy, visual identity, website, and social graphics. See it for yourself in action, visit the website. The website has won two Awwwards: Honors and Mobile! The Concept: The name 'Tilda' is short for 'Matilda,' and despite our 90's Roald Dahl nostalgia, actually means "mighty in battle," in Latin. The tone of the name we developed for this Brooklyn-based consultancy is strong but soft and feminine. A mix of trustworthy and established, but fresh and unexpected. The typeface we used for the logo, called Platform, has a wide 'D' and 'A', giving the sense that the word is expanding to the right, which reflects the core of Tilda's services: helping businesses grow. The brand mark and a stacked variation of the logo are built on the same concept of 'up and to the right, growth'.⁠ We also developed a series of photo collages combining shapes with images of inspiring cities and powerful natural landscapes. The result is an overarching tone of potential and scaling new heights. &nbsp; <img width="2000" height="624" width_o="2000" height_o="624" data-src="https://freight.cargo.site/t/original/i/a95826d9b84801a687d0bef2b3633fa6aefb1d71300df8d5f5c7198ffaf4be6c/eed704cb-523b-47bd-94d9-a42f6a5b278a_TILDA_LOGO.png" data-mid="246665795" border="0" src="https://freight.cargo.site/w/1000/i/a95826d9b84801a687d0bef2b3633fa6aefb1d71300df8d5f5c7198ffaf4be6c/eed704cb-523b-47bd-94d9-a42f6a5b278a_TILDA_LOGO.png" /> <img width="1920" height="500" width_o="1920" height_o="500" data-src="https://freight.cargo.site/t/original/i/21d6ff5848e3e0a122dee3a21fabf126a339eff9f7743aa8ee96cb7381319d2a/32192e95-c179-4d34-bb5e-2ffd4be93e93_TILDA_VALUES.gif" data-mid="246665796" border="0" src="https://freight.cargo.site/w/1000/i/21d6ff5848e3e0a122dee3a21fabf126a339eff9f7743aa8ee96cb7381319d2a/32192e95-c179-4d34-bb5e-2ffd4be93e93_TILDA_VALUES.gif" /> <img width="1920" height="500" width_o="1920" height_o="500" data-src="https://freight.cargo.site/t/original/i/52d9ef215b84dc580321572fd853f902dc68b43a8459408fef117acf792d04fa/b3aa4698-79c5-4bb6-831e-4b1d46fec0a9_TILDA_SHAPES.gif" data-mid="246665797" border="0" src="https://freight.cargo.site/w/1000/i/52d9ef215b84dc580321572fd853f902dc68b43a8459408fef117acf792d04fa/b3aa4698-79c5-4bb6-831e-4b1d46fec0a9_TILDA_SHAPES.gif" />Agency: Butter StudioCreative Director: Cari SekendurDesigner: Bao Hu, Mi Chen, Hannah Ahn, Cari SekendurWeb Development: Lattimore &amp; Friends Year: 2020 https://hubaodesign.com/Placefulness Sun, 13 Feb 2022 03:57:18 +0000 Bao Hu Design https://hubaodesign.com/Placefulness Placefulness is a nature-themed immersive experience exploring our sense of place and presence. Author Jenny Odell defines 'placefulness' as living with a grounded consciousness in the present time and location. The installation, Placefulness, invites the viewers to contemplate a sequence of specific surroundings that activate our senses to connect with the present. The work juxtaposes minimal interpretations of nature with realistic nature sounds, creating an unexpected poetic encounter. Placefulness MFA thesis&nbsp; Thesis Advisors: Ellen Lupton, Jennifer Cole Phillips Faculty Advisors: Bobby Joe Smith III, Sean Dong&nbsp;Sound Design: Bill Liu &nbsp; Maryland Institute College of ArtGraphic Design MFA 2022 <img width="2049" height="1153" width_o="2049" height_o="1153" data-src="https://freight.cargo.site/t/original/i/641a61fc0e7662b199c68dac73b42052f21e102c8af4eb074df3e613869a9f14/Bao_Hu_2_3.jpg" data-mid="140431742" border="0" src="https://freight.cargo.site/w/1000/i/641a61fc0e7662b199c68dac73b42052f21e102c8af4eb074df3e613869a9f14/Bao_Hu_2_3.jpg" /><img width="1607" height="1080" width_o="1607" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d94976b46c7c5732583c2fa5fd3ed4fa629ea581348fd27c592d0eebd5dd66a9/combine2.jpg" data-mid="140431908" border="0" src="https://freight.cargo.site/w/1000/i/d94976b46c7c5732583c2fa5fd3ed4fa629ea581348fd27c592d0eebd5dd66a9/combine2.jpg" /><img width="3966" height="2974" width_o="3966" height_o="2974" data-src="https://freight.cargo.site/t/original/i/61bfe7d99dc8f9bcd95f9780bd65175985275d43c7874101787a3b622d6addb9/IMG_1253_2.jpg" data-mid="140432128" border="0" src="https://freight.cargo.site/w/1000/i/61bfe7d99dc8f9bcd95f9780bd65175985275d43c7874101787a3b622d6addb9/IMG_1253_2.jpg" /> <img width="1920" height="1439" width_o="1920" height_o="1439" data-src="https://freight.cargo.site/t/original/i/1e21e0474cb632456648a3bbdc137397245f24cd592f0e207156a1d57295eb15/Bao_Hu_1_3.jpg" data-mid="140432133" border="0" src="https://freight.cargo.site/w/1000/i/1e21e0474cb632456648a3bbdc137397245f24cd592f0e207156a1d57295eb15/Bao_Hu_1_3.jpg" /> <img width="900" height="1200" width_o="900" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0c979e6c49c32e49998d9537c226bdc6dfd6d7326e4fa39b8dde856807ae631c/Bao_Hu_3_2.jpg" data-mid="140409213" border="0" src="https://freight.cargo.site/w/900/i/0c979e6c49c32e49998d9537c226bdc6dfd6d7326e4fa39b8dde856807ae631c/Bao_Hu_3_2.jpg" /> <img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/de1324fc26a2579d248a1a4961c0c96a8db8b020dd6858f71d89fe7b3e5d67c6/IMG_1118_3.jpg" data-mid="140432374" border="0" src="https://freight.cargo.site/w/1000/i/de1324fc26a2579d248a1a4961c0c96a8db8b020dd6858f71d89fe7b3e5d67c6/IMG_1118_3.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3b2f7189cda074991a5a9748d5a6cd917ce26f71c62aab7b013036d6c9791f92/Book-Cover-PSD-Mockup-2.png" data-mid="199434688" border="0" src="https://freight.cargo.site/w/1000/i/3b2f7189cda074991a5a9748d5a6cd917ce26f71c62aab7b013036d6c9791f92/Book-Cover-PSD-Mockup-2.png" /> <img width="1400" height="873" width_o="1400" height_o="873" data-src="https://freight.cargo.site/t/original/i/91c41399d5a550ef67cf57c849f4c825441516bbbdd68b93442662a12e887fa7/book-gif_s_small.gif" data-mid="199434693" border="0" src="https://freight.cargo.site/w/1000/i/91c41399d5a550ef67cf57c849f4c825441516bbbdd68b93442662a12e887fa7/book-gif_s_small.gif" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/36fb0c2dd2b98b5d55a23d1f2bfae8a18340f9f944c22cafb437a8d2f7b4100f/Top-View-Book-Mockup-32.jpg" data-mid="199434712" border="0" src="https://freight.cargo.site/w/1000/i/36fb0c2dd2b98b5d55a23d1f2bfae8a18340f9f944c22cafb437a8d2f7b4100f/Top-View-Book-Mockup-32.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ec0e3fa1ba6c688aae98fe103d8d4151e544a494e07f2ec9bd7e46fe8d06f84e/Top-View-Book-Mockup-2.jpg" data-mid="199434725" border="0" src="https://freight.cargo.site/w/1000/i/ec0e3fa1ba6c688aae98fe103d8d4151e544a494e07f2ec9bd7e46fe8d06f84e/Top-View-Book-Mockup-2.jpg" /> https://hubaodesign.com/The-Aesthetics-of-Joy Wed, 29 Dec 2021 15:52:46 +0000 Bao Hu Design https://hubaodesign.com/The-Aesthetics-of-Joy This motion poster series is inspired by Ingrid Fetell Lee's TED talk "Where Joy Hides And How To Find It." Lee studies joy and reveals how we can find more of it in the world around us. Each animated poster aims to illustrate different ways to find joy mentioned in the talk. While the cheerful color palette and dynamic compositions visually communicate the theme, the aesthetics of joy. The Aesthetics of Joy Editorial / Motion&nbsp;