At Butter Studio, I worked on Women in Soccer(WIS)’s logo design, graphics assets, animation and web UX/UI design. WIS is a new pioneer driving equity in sports. Founded by lifelong footballer, Courtney Levinsohn, it is a professional network connecting all women in and around the beautiful game. The goal: foster equity by creating better opportunities for women in the game. 

We partnered with WIS to create the face of their company: a visual identity applied to web design and marketing assets. Inspired by the aesthetic traditions of football culture—kits, trading cards, signage, team crests—we developed a design system that feels like anything but a typical non-profit. Our goal was to develop a unique personality for WIS that bridges professional with powerful and fun. The result is an identity that clearly breaks the male-dominated aesthetic prevalent in sport, asserting women’s power in the game and beyond.

Visit the website and sign up to be part of this game-changing community.

Women In Soccer
Changing the Game, Our Way
Visual Identity / UX/UI

Agency: Butter Studio
Role: Designer
Year: 2020 


Agency: Butter Studio
Creative Director: Cari Sekendur
Designer: Cari Sekendur, Bao Hu, Mi Chen, Hannah Ahn
Web Development: Lattimore & Friends

©️ Hu Bao 2020